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The same luxury car shown twice in a showroom, once looking imposing and once looking small and casual, as shoppers compare them.

Calling yourself Beemer instead of BMW knocks $6,500 off what buyers think the car is worth

October 15, 2026
When brands adopt the nicknames customers give them, people see them as less powerful and value them less. Participants priced the same BMW $6,556 lower when it was called Beemer, and a Rolex nearly $4,900 lower as a Rollie.
A graduate in cap and gown steps back from an open startup door while another person walks eagerly toward it.

Promising autonomy in startup job ads drove away graduate degree holders

October 15, 2026
In a field experiment with 10,718 job seekers, adding an autonomy pitch to a startup’s recruiting email raised clicks from people without degrees by 69% but cut clicks from graduate degree holders by 25% and their applications by 35%.
Illustration of city dwellers studying portraits of foragers, with hunters crossing grassland behind.

Americans can spot a skilled hunter-gatherer from one photo of his face

October 15, 2026
579 Americans rated face photos of Hadza and Tsimane foragers. Their ratings of men tracked peer-rated hunting ability (r = 0.25), but their ratings of women ran opposite to peer-rated gathering skill.
Illustration of two students snacking on a couch, one watching TV with an emptying bowl, the other on a phone with a full bowl.

Students ate about 25% more snacks in front of the TV, but not while on their phones

October 15, 2026
In a taste-test experiment with 114 college students, people ate about 164 calories of chips and candy while watching a Netflix episode versus 132 undistracted. Using a smartphone made no significant difference to how much they ate.
An abstract AI figure adding a point to a geometry diagram of triangles and circles on a chalkboard.

DeepMind’s AlphaGeometry solved 25 of 30 olympiad geometry problems with no human examples

October 15, 2026
Trained on 100 million machine-generated proofs, AlphaGeometry solved 25 of 30 International Mathematical Olympiad geometry problems, near gold-medallist level; the previous best program solved 10 and GPT-4 solved none.
Illustration of a pregnant surgeon in scrubs resting a hand on her belly in a hospital corridor at night.

Surgeon mothers had 32% more low birthweight babies than other doctors in Texas

October 15, 2026
Texas birth records from 2007 to 2014 show physician mothers were 15.8% more likely than lawyer mothers to have a low birthweight baby, with surgeons driving the gap, and a 2011 cap on trainee shifts was linked to better outcomes for young doctors.
Illustration of a welcome party for time travellers on a hill while a distant time machine turns away.

Time travellers may skip us because we are not worth the energy bill, economist argues

October 15, 2026
A Leeds economist argues that the absence of time travellers need not mean time travel is impossible: the energy cost would be enormous, and the only benefit worth it, lost but critical knowledge, is extremely unlikely to be something our era holds.
People gaze together at a vast mountain landscape while an exclusive gift box on a pedestal sits ignored.

Awe-inspiring ads make limited edition products less appealing, nine studies show

October 14, 2026
Across nine studies, ads that evoke awe cut interest in limited edition products. In a Facebook campaign, an awe-filled ad for a limited-edition wine drew a 1.04% click-through rate versus 3.07% for a plain one.
Illustration of a line of political candidates each admiring their own reflection in hand mirrors on a campaign stage.

Self-described narcissists are more likely to actually run for political office

October 14, 2026
A large nationally representative US survey found that people who call themselves narcissists show more political ambition and are more likely not only to want office but to actually run for it.
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