Across nine studies, ads that evoke awe cut interest in limited edition products. In a Facebook campaign, an awe-filled ad for a limited-edition wine drew a 1.04% click-through rate versus 3.07% for a plain one.

A large nationally representative US survey found that people who call themselves narcissists show more political ambition and are more likely not only to want office but to actually run for it.

During eight ChatGPT outages in 2023, US stock trading volume fell by about 10% of its average, with larger drops for firms with fresh news and for stocks held by short-term institutional investors.

A Nature meta-analysis of 46 cohorts identified 1,260 variants linked to the Big Five traits, 824 new. Common variants explain 4.8% to 9.3% of trait differences, effects hold across countries and raters, and family background barely confounds them.

Copying three features of the red wood ant's mandibles, researchers redesigned a keyhole-surgery needle holder; 3D-printed models showed force transmission up to 433% of the original without making the tool bigger.

In nearly 200,000 Vancouver home sales, adding a virtual tour raised sale prices by about 1% on average, but the boost shrank after COVID-19 doubled their use, and it helped most in hot markets and for less experienced agents.

In a representative sample of 580 Americans and two follow-up studies, people preferred less vehicle automation for themselves than for others, because they rated themselves safer and more trustworthy drivers than everyone else.